the Swiss army knife

Inside Europe | 27.06.2009 | 07:05

How a simple Swiss tool became a global brand

Großansicht des Bildes mit der Bildunterschrift:

Now, what is that every self-respecting boy scout is supposed to have in his pocket?

And how did something that began as a simple tool become a global brand? Our next report has the answers to both those question. It concerns the company which manufactures the Swiss army knife which is celebrating 125 years in business. To mark the anniversary, the Forum of Swiss History has created an exhibition charting the knife’s development. Imogen Foulkes went along to find out more.