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Introducing AURA™ by Motorola featuring the world’s first circular display in the mobile phone industry
SCHAUMBURG, Ill. – Oct. 21, 2008 – Inspired by luxury watches and handcrafted design, Motorola (NYSE: MOT) introduces AURA™, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. Fine craftsmanship and the industry’s first circular display help AURA deliver a sensory experience that is second to none for those with refined tastes.
Sophisticated design, high performance racing engines and the quality of a photographic print served as the perfect muses to inspire the creation of AURA. Its form recalls the timeless beauty of luxury watches with the introduction of the world’s first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens – one of the most scratch-resistant materials on earth – AURA is simply elegant.
“AURA is Motorola’s latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship,” said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola. “From the moment AURA owners hold their phones, they elevate their own experience in luxury and unmatched quality.”
The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.
Turn the phone over and reveal a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola’s proprietary CrystalTalk™ technology takes AURA to the highest level of audio clarity on every call, while Stereo Bluetooth®1 technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset.
Availability
AURA is expected to be available around the globe beginning in Q4 2008. To experience AURA, please visit www.motorola.com/AURA. For more information on technical specs, please visit www.motorola.com/motoinfo.
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
【日經BP社報導】
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| “AURA” |
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| 正面 |
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| 背面 |
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| 正面的蓋旋轉打開時 |
將配備液晶面板的表面機蓋旋轉開去，下面的鍵盤就顯露出來。旋轉機構由瑞士生產的主軸承、齒輪及130個滾珠軸承等構成。通過背面的窗口可看到該機構。機殼由不銹剛製成。表面的蓋部進行了蝕刻加工等，蓋部的製造需要約兩周時間。
面板的直徑為1.55吋，解析度為300dpi。可顯示1600萬色。通信方式支援GSM、EDGE、GPRS。配備200萬畫素攝影鏡頭。介面配備 Bluetooth2.0 + EDR、A2DP、USB2.0。待機時間最長約400小時，通話時間最長約7.3小時。
外形尺寸為47.6×96.87×18.55mm。重141g。價格1999.99美元。預定2008年第四季度開始在全球供貨。（記者：迦納 徵子）
■日文原文
米Motorola社，円形の液晶パネルを搭載する高級携帯電話機を発表
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